Search results for " Word frequency"
showing 2 items of 2 documents
Influence of position of the context sensitive graphemes and word frequency effect on reading speed: a performance analysis of developmental dyslexic…
2011
Several studies have reported how the presence of contextual letter-sound conversion rules influences both reading speed and accuracy and the effect of rule complexity holds for low frequency words only. We aimed to investigate the role of orthography complexity and, in particular, of context sensitive graphemes position and frequency of use on reading speed, analyzing the performance of developmental dyslexics and fluent readers. With regard to speed (reading speed of word lists), context sensitive graphemes position had an effect only for dyslexic children, who showed the worst performance if the context sensitive graphemes were in first position, regardless of word frequency. On the othe…
Adapting marketing strategies: a linguistic analysis of wine advertising in Spain, 1970-2010
2019
The Spanish wine sector has undergone a series of changes in the last decades, particularly due to the decreasing domestic demand and the growing international competence. Consequently, Spanish wineries have had to adapt to this new situation by adopting new marketing policies. The aim of this study is to explore to what extent these new policies have been applied by means of the linguistic analysis and comparison of different types of advertisement in specialized printed media, focusing on the specific frequency of the most used word families in adverts from the 70s to present day. A corpus of 640 adverts has been compiled. We have particularly paid attention to the words that have been us…